I wanted beauty to feel healthy, luxurious, and natural.
We began with nourishing, natural, high-quality lash formulas for a eyelash serum and a serum-infused mascara designed to stay flawless and survive through long workdays, gym sessions, and even playful water fights with the kids. In parallel we worked on a hair growth serum for a couple years, testing our products from 2021-2025 on friends, family and neigbours.
Ultimate test was on myself during my second child and going through postpartum. Not only did my hair grow thicker and longer, I didn't lose half my hair like I did during my first child. My lashes were thriving and long, compared to being thin and sparse.
Honest Hair & Co. was born. Our dream to create hair essentials that were effective, effortless, and made with ingredients we could trust had reached perfection.
Today, our range celebrates the natural beauty and confidence, with products made from effective, clean ingredients, so you can look and feel your best,
We’re proud to be a New Zealand owned brand dedicated to helping you achieve healthy lashes and hair through simple, high-quality ingredients designed for everyday life.