I’m a Wife, a Mum of two little boys, and a Registered Architect. Like so many women, I’ve experienced the challenge of balancing endless responsibilities while still trying to find time for myself. Postpartum made it even harder; thinning lashes and constant hair loss made me feel insecure, and disconnected from the person I wanted to see in the mirror.
I know firsthand how difficult it can be to truly find time for self-care while juggling the demands of family, work, and life.
I wanted beauty to feel effortless, luxurious, and natural, something that saves time while still making you feel confident in your own skin. We began with nourishing, high-quality lash formulas and a serum-infused mascara designed to stay flawless through long workdays, gym sessions, and even playful water fights with the kids.
Today, our range celebrates the natural beauty and confidence of every woman, with products made from effective, clean ingredients, always vegan and cruelty-free, so you can look and feel your best, without compromise.
We’re proud to be a New Zealand company, with every product designed here in NZ and our operations run locally.